Search results for "shared value"
showing 10 items of 18 documents
El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad
2014
ResumenEl presente estudio plantea una aplicación del marketing de relaciones en el ámbito de la educación superior, específicamente la relación egresado-universidad. El modelo propuesto aporta variables poco estudiadas en este ámbito y tiene como objetivo estudiar el papel de la confianza en la relación egresado-universidad, sus posibles antecedentes y sus consecuencias. Los resultados muestran cómo la imagen de la universidad, la satisfacción y los valores compartidos de los egresados influyen positivamente en la confianza, la cual, a su vez, afecta al valor percibido y a los niveles de lealtad. Las conclusiones e implicaciones aportan conocimientos innovadores con relación al mantenimien…
A Decision Model on Corporate Social Responsibility and Business Strategies
2017
The role of companies in today's society has been radically transformed, especially in developed economies. The stakeholders have deposited on companies different expectations compared to some years ago. Furthermore, this transformation has led to the establishment of new internal models of corporate governance depending on the intensity of the impact of demand for social action coming from the stakeholders interacting with firms. The aim of this work is to offer a decision model on Corporate Social Responsibility (CSR) and business strategies. This model constitutes a tool that can be adopted by firms, no matter their operational sector, to establish their particular coordinates with respe…
The Common Good Balance Sheet, an Adequate Tool to Capture Non-Financials?
2019
In relation to organizational performance measurement, there is a growing concern about the creation of value for people, society and the environment. The traditional corporate reporting does not adequately satisfy the information needs of stakeholders for assessing an organization&rsquo
SOCIO-CULTURAL FACTORS AND INTERNATIONAL COMPETITIVENESS
2015
Socio-cultural factors – shared values, norms and attitudes are significant, but less acknowledged sources of international competitiveness. Previous studies have found socio-cultural factors positively affecting various aspects of international competitiveness – entrepreneurship, innovation, productivity and international cooperation. These factors are more sustainable and less affected by external environment changes in comparison with the traditional factors. Socio-cultural factors provide an opportunity to develop competitiveness strategies based on unique advantages. This research aims to explore the impact of socio-cultural factors on international competiveness in small, open economi…
The Common Grounds of Adherence? A Qualitative Analysis of Young Partisans’ Collective Identity
2019
While party identification is one of the mostly used concepts for the explanation of vote choice, the components of party identification and the collective identity of party adherents were never explored systematically. After conceptualizing party identification within the social identity approach, we propose a research framework for the analysis of the collective identity of party adherents. Finally, in a first explorative attempt, we use this framework to analyze, as an example, the collective identity of adherents of the German parties SPD and the Greens. Although the two parties are part of the same ideological camp, we found that they both emphasize the importance of shared values, iss…
O modelo da economia do bem comum: abordagem a partir da abordagem organizacional e análise bibliométrica
2019
Resumen El trabajo tuvo por objeto realizar una aproximación al modelo de la economía del bien común desde la organización de empresas, así como desde un análisis bibliométrico. Se realizó una comparación entre el enfoque empresarial de la economía del bien común y dife- rentes teorías organizativas: recursos y capacidades, stakeholders y creación de valor compartido. Mediante el análisis bibliométrico, se identificaron los trabajos publicados sobre la economía del bien común desde su surgimiento en 2010 hasta 2018, mediante búsqueda realizada en Web of Science y Dialnet. Se demuestra que su enfoque empresarial está relacionado con diferentes teorías de la organiza- ción de empresas y que a…
Sticking with your university: the importance of satisfaction, trust, image, and shared values
2016
In a context of increasing competition and financial difficulties for higher education institutions, alumni loyalty is a key factor for survival and success. This study tests a model derived from a relationship marketing perspective to investigate the roles of four variables (brand image, trust, satisfaction, and shared values) in the direct and indirect explanation of alumni loyalty. Based on a literature review, a theoretical model is proposed and tested through structural equations modeling for a sample of 1000 university alumni. The results reveal three direct antecedents of alumni loyalty (satisfaction, shared values, and trust) and one indirect antecedent (university brand image). In …
¿Qué creen? No soy chismoso pero…. Mexican gossip: Affiliation or self-interest?
2017
Whilst being taken more seriously, especially in anthropological and sociological studies, gossip is still often regarded trivial and of little academic research interest. Given that it is unstoppable, persistent and often enjoyable (Epstein, 2011), gossip has been examined in terms of function (e.g. talk about intimate matters to express shared values) and as a form of communication *for example, to express resistance (Goodman & Ben-Ze’ev, 1994). In this chapter, I examine the importance of gossip in the Mexican context. In Mexico, gossip has been examined in terms of function e.g. (Hagene, 2010), situation (Vázquez Garcia y Chávez Arellano, 2008) and resistance (Vázquez García 2007). …
Alliances between For-Profit and Non-Profit Organizations as an Instrument to Implement the Economy for the Common Good
2020
The model of the Economy for the Common Good (ECG) has cooperation as one of its main principles. This alternative economic model proposes to prioritize cooperation over competition to favor the creation of social value. From this point of view, strategic alliances between organizations can be used as an instrument that supports implementation of the ECG model. In recent years, alliances between for-profit and non-profit entities have been strengthened as a method to facilitate actions focused on social responsibility and sustainability. Moreover, the ECG model has become an adequate management framework for corporate sustainability. This work aims to connect alliances between for-profit an…